Opportunity
for a home
‘$pruce up’
is getting
closer for
20
finalists,
vote now for
your
favorite @
www.paintquality.com/spruceup
Rohm and
Haas and the
Arbor Day
Foundation
Narrow Pool
from 135
Contest
Contestants
PHILADELPHIA,
PA.,
February 25,
2009 – Spring
is just
around the
corner, and
so is the
opportunity
for 20
finalists to
win a home
makeover
through the
$pruce Up
Your Home
contest,
sponsored by
Rohm and
Haas (NYSE:
ROH) in
partnership
with the
Arbor Day
Foundation.
Launched in
September,
the contest
was designed
to conduct a
nationwide
search for
homes that
could
benefit from
a facelift.
A
distinguished
panel of
judges pored
over each of
the 135
contestants’
photos and
written
entries
explaining
why their
homes need a
spruce up.
The judges
then
selected the
top 20 from
across the
country.
Now, it’s up
to consumers
to choose
the most
deserving of
the bunch by
casting
their votes
online at
www.paintquality.com/spruceup.
One Grand
Prize winner
will receive
a package
valued at
more than
$20,000,
which
includes up
to $12,000
in cash for
an exterior
house paint
job and an
$8,000 home
improvement
gift check.
Eight first
place
winners will
receive up
to $5,000 in
cash for an
exterior
paint job
for their
home. Each
winning
family will
receive a
young spruce
tree on
behalf of
the Arbor
Day
Foundation.
The Arbor
Day
Foundation
will also
provide
10,000 trees
to the
winner’s
community
through the
foundation’s
Trees for
America
program.
“It’s a
great time
to freshen
up a home
with paint
and other
simple
improvements,”
says Debbie
Zimmer of
the Rohm and
Haas Paint
Quality
Institute.
“Paint,
along with
energy-efficient
home
improvements,
can really
turn a house
into a home
and take
some of the
pain out of
utility
bills. By
choosing to
make small
improvements
now,
homeowners
can
immediately
boost curb
appeal and
increase the
value of
their home.”
The $pruce
Up Your Home
contest was
created in
honor of
Rohm and
Haas’s
water-based
acrylic
technology
being
designated a
National
Historic
Chemical
Landmark by
the American
Chemical
Society
(ACS) in
late 2008.
The
technology
can be found
in
everything
from house
paints,
caulks, and
adhesives to
dishwashers,
baby diapers
and even on
or behind
the walls of
China's
Forbidden
City. The
environmentally
advanced
technology
has taken 20
million tons
of VOCs
(volatile
organic
compounds)
out of the
air since
1953 -- the
equivalent
of six
pounds of
fewer
pollutants
in the air
for every
man, woman
and child
alive in the
world as of
August 1,
2008.
Visit
www.paintquality.com/spruceup
to cast a
vote for
your
favorite $pruce
Up Your Home
contest
finalist.
While there,
check out
the latest
tips and
trends from
the Paint
Quality
Institute, a
go-to source
for
consumers to
learn more
about
interior and
exterior
paints and
coatings.