Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs.
PANASONIC’S NEW 3MOS HD CAMCORDERS PRODUCE TRUE-TO-LIFE COLOR AND EXCEL IN LOW-LIGHT ENVIRONMENTS
New 35mm Wide-Angle Leica Lenses, 18x Intelligent Zoom and Manual Controls Make HS700 and TM700 Perfect for Professional-Quality Video Shooting
Panasonic today introduces two additions to its 2010 line of camcorders, the Panasonic HDC-HS700 and HDC-TM700, both Full High Definition (HD) 3MOS camcorders with 1920 x 1080 resolution. The new Panasonic HD camcorders combine 1080/60p recording – allowing them to capture expressive video without detail loss or Moiré pattern – with an advanced 3MOS system that produces vivid, true-to-life colors and excels in darkly-lit environments. The new HDC-HS700, records both to its large 240 GB* Hard Disk Drive or to an SD/SDHC/SDXC Memory Card. The HDC-TM700 has 32 GB of built-in memory as well as capability to record to SD/SDHC/SDXC Memory Cards, and is the successor to last year’s popular and award-winning HDC-TM300. Both models have a 35mm wide-angle Leica lens and a manual ring for creative flexibility.
"For video enthusiasts looking for a feature-rich, high-performing, yet affordable High Definition Camcorder, Panasonic’s new TM700 and HS700 3MOS models will be a hit this year," said Chris Rice, Product Manager, Imaging, Panasonic Consumer Electronics Company. "Last year’s TM300 was extremely popular and won several honors and awards for its video quality and performance, so with the improvements we have made with the TM700/HS700, including extended zoom, wider-angles and a more advanced image stabilization system, we are excited to give consumers the ideal tool they need to capture their memories with superb quality."
The high-sensitivity 3MOS system provides an effective video image pixel count of 7,590,000 pixels (2,530,000 pixels x 3) and separates the light received through the lens into the three primary colors – red, green and blue – processing each independently. The sensor shoots 14.2-megapixel still images (in Still Image mode) and 13.3-megapixel still images from recorded video. Even with this high pixel count, newly developed technology increases sensitivity and reduces noise by one-half to achieve vivid images with minimal noise. As a result, Panasonic’s 3MOS system enables excellent color reproduction, high resolution, rich gradation, and lets the user capture vividly colored images in bright or darkly-lit places.
The Panasonic HDC-TM700 and HDC-HS700 HD camcorders feature the newly designed, large-diameter F1.5 (46mm) Leica Dicomor lens, which provides the superb image rendering and not only suppresses ghosts and flare, but also minimizes the distortion and degradation of contrast and resolution. In addition, its 35mm** wide-angle capability makes it ideal for many different shooting situations, such as self-portraits, group photos, and landscape shots.
Both models feature a 12x optical zoom lens, which is further enhanced by Intelligent Resolution Technology to extend the zoom to an 18x Intelligent Zoom. The Intelligent Zoom corrects image degradation in ordinary digital zooming, extending the camera’s zoom ration to approximately 1.3x, while maintaining the image quality, thus delivering stunningly clear full-HD images.
Both models feature a 3.0” touch-screen LCD that allows users to navigate by selecting icons on the display. These models also have a manual ring allowing creative flexibility, so users have intuitive control of the zoom, focus, aperture, shutter speed and white balance. An Electronic View Finder, earphone terminal and microphone terminal allow for even more control. The HDC-HS700 records to its 240 GB HDD, which can store 102 hours of recording (in HE mode). When combined with Panasonic’s new 64 GB SDXC Memory Card, the camcorder provides an additional recording time of 27 hours and 30 minutes. The HDC-TM700 has a 32 GB built-in memory for 13 hours and 40 minutes of recording (in HE mode).
PANASONIC ONE-INCH THIN PLASMA AND LUMIX DIGITAL CAMERA WIN POPULAR SCIENCE MAGAZINE’S “THE BEST OF WHAT’S NEW”
Popular Science Magazine has named two Panasonic products, the TC-P54Z1 Ultra-thin VIERA Plasma and the LUMIX GF1 digital camera, the magazine’s 2009 “The Best of What’s New” winners in the Home Entertainment and Gadgets categories, respectfully. Both Panasonic products will be featured in the December 2009 issue of Popular Science Magazine.
"For 22 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what’s possible in the future." said Mark Jannot, Editor-in-Chief of Popular Science. "The Best of What’s New Award is the magazine’s top honor, and the 100 winners − chosen from among thousands of entrants − represent the highest level of achievement in their fields."
The Panasonic TC-P54Z1 VIERA Plasma uses innovative wireless technology and features an ultra-thin 1” profile, making this HDTV Plasma a truly unique High Definition display. The wireless technology allows for flexible installations and the thin profile makes it easy to fit in any setting. The Panasonic TC-P54Z1 Plasma uses millimeter wave wireless technology established by the Wireless HD Consortium and has a maximum transmission rate of approximately 4Gbs, which enables full-HD uncompressed video and audio signals to be transmitted up to 30 feet from the TV.
Furthermore, the remote is RF, so the external box that houses all the electronics and connections can be placed out of sight. The TC-P54Z1 also features Panasonic's proprietary VIERA CAST™ technology that provides targeted internet content, including Amazon VOD and You Tube™. The TC-P54Z1 also includes 600Hz Sub-field drive that produces full 1080 lines of motion resolution - in prior years, Plasmas produced approximately 900 lines of motion resolution. The TC-P54Z1 is also one of a select few high definition displays to achieve THX® certification, an audio and video standard set by THX Ltd., a company founded by George Lucas to recreate the audio and video ambiance that filmmakers intended.
The Panasonic LUMIX GF1 is the world’s smallest and lightest system digital camera with built-in flash* and packs powerful DSLR-like features and High Definition video capabilities into a sleek and easy-to-use compact body. The LUMIX GF1 builds on Panasonic’s success with the revolutionary LUMIX G Series of digital interchangeable lens system cameras based on the Micro Four Thirds system standard. The Micro Four Thirds system boldly removes the very same mirror box that traditionally defined a “Single Lens Reflex” camera, thus resulting in a much smaller camera body and lenses; while not compromising photo quality or performance. The LUMIX GF1 is Panasonic’s most compact LUMIX G Series digital camera and offers features appropriate for both new and more advanced photographers.
For instance, the LUMIX DMC-GF1 includes the new My Color mode, which includes seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette and Custom – all of which let users manually set the color, brightness and saturation levels. With the Live View function, users can see how these settings will affect the photo before they shoot, making it easier to capture the exact mood or atmosphere desired. For even more elaborate effects, users can choose from a total of nine Film modes, and set the contrast, sharpness and saturation levels for each. A custom function lets users store their favorite settings in memory. Furthermore, the exposure meter can be displayed in other shooting modes and the correlation between shutter speed and aperture is shown, with a color-coded warning that alerts users when the settings are not in the proper range.
"Panasonic has a longstanding history of being an innovative company that provides cutting-edge products and because of that, has been a consistent industry leader, so the Popular Science "Best of What’s New Honor" provides great validation that we are indeed leaders in two important categories for our company: High Definition Plasmas and digital cameras," said Robert Perry, Executive Vice President, Panasonic Consumer Electronics Company. "We are honored by the recognition and will continue to manufacture products that are not only innovative, but also benefit the consumer who will be using them."
PANASONIC DEBUTS MULTIMEDIA AUDIO SYSTEM PHOTO FRAME
Panasonic today announced the debut of its first audio system with iPod dock and photo frame. The MW-10 combines several components into one sleek system, making it the ultimate multimedia solution for den, office, bedroom, dorm room or living room.
Sporting an elegant silhouette, the MW-10 sounds as good as it looks. It pumps out audiophile-quality sound from its built-in CD player, and its FM/AM radio tuner has 45-station (30-FM/15-AM) Preset Memory. The speaker is constructed with rigid, low-density bamboo cones to achieve pure sound and crisp dialogue. Special diffusers installed in front of the speaker units disperse sound over a wide listening area. For robust bass sounds, the D.Bass function enhances bass in conjunction with the volume level.
The Universal Dock for iPod* plays music and video downloads. The MW-10 even has an included remote control which makes it easy to operate the iPod from a distance.
Boasting a 9-inch WVGA LCD, the MW-10 can display photos from a CD, SD Memory Card and internal memory. The 4 GB of internal memory stores image data for up to 6,000** photos and provides hours of viewing and listening enjoyment. With the CD playing background music, it can display a photo slideshow. In addition to a full-screen photo slideshow, the advanced display offers a versatile combination of screen options: clock and iPod track menu, calendar and photos, clock and photos, and audio and calendar.
An SD Memory Card slot and USB connectivity offer easy transfer of data from a PC or CD-R/RW. The MW-10 is Energy Star® qualified, and its UniPhier® LSI integrates all video signal processing circuits onto a single chip, which lowers power consumption and reduces the number of components.
Panasonic’s MW-10 will be available in December 2009 with a suggested retail price of $299.95.
