logo

Panasonic Logo

 

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs.

Best prices for Panasonic Cameras

The Panasonic LUMIX GH4 DSLM (Digital Single Lens Mirrorless) Camera is the World’s First* DSLM with 4K Video Recording Capability

Designed To Meet Professional Needs for Both Still and Video Capture

GH4 H FS14140 front LCD

Panasonic is proud to introduce the ultimate still/video Digital Single Lens Mirrorless (DSLM) camera for both photographers and cinematographers alike. The Panasonic LUMIX DMC-GH4 (GH4) is the world’s first DSLM with 4K cinematic recording capability. The image quality for both still and video is dramatically improved by Panasonic’s cutting-edge technologies.

The newly developed 16.05-megapixel Digital Live MOS Sensor for the GH4 excels both in sensitivity and response and suppresses rolling shutter effect even when using the electronic shutter. The Venus Engine image processor has been newly developed dramatically boosting its performance with a new quad-core CPU that allows high speed signal processing that is required for rich 4K video recording. Integrating superior noise reduction systems, the GH4 enables shooting at maximum ISO 25,600. Sensitivity, gradation performance, resolution and color reproduction are dramatically improved to achieve even higher picture quality. The GH4 boasts high speed burst shooting at 12 frames per second (AFS) up to approx.40 (including RAW) / approx.100 (excluding RAW) and 7.0 fps(AFC) to capture fast moving subjects.

The new GH4 has evolved into a professional video camera. One of the most prominent advances is unlimited 4K video recording (Cinema 4K: 4096x2160 / 24 fps and QFHD 4K: 3840x2160 / up to 30 fps) in MOV/MP4*2. The GH4 is also capable of recording Full- HD video with ultra high bit rate at 200 Mbps (ALL-Intra) or 100 Mbps (IPB) without recording time limit *2. Users can freely choose the format from MOV, MP4, AVCHD Progressive and AVCHD at a variety of frame rates according to the usage. For professionals working globally, the system frequency can be easily selected between 59.94Hz (23.98Hz) / 50.00Hz / 24.00Hz. The GH4 is also capable of real-time image output to an external monitor via an optional micro HDMI cable simultaneously while recording video. For more unique video expression, VFR(Variable Frame Rate) or Time Lapse/Stop Motion Animation can be produced with GH4 without postproduction processing. In addition, a variety of practical functions required for professional video recording are newly integrated.

The high-precision Contrast AF system in the GH4 is further enhanced by Panasonic’s integration of DFD (Depth from Defocus) technology which shortens the time to focus to achieve ultra high speed AF of approx.0.07 sec*3. Not only speed but also the operability is enhanced thanks to the addition of Face / Eye Detection AF or 49-point AF with Custom Multi AF mode.

The GH4 boasts newly developed high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays of 2,359K-dot LVF (Live View Finder) and 1,036K-dot rear monitor. Both the LVF and rear monitor adopt an OLED to achieve high speed response with minimum time lag while enhancing the resolution. Notably, the OLED for the LVF in GH4 boasts 10,000:1 high contrast for superior color reproduction.

To be tough enough to withstand heavy field use, the main structure of the GH4 is composed of a magnesium alloy full die cast front/rear frame. It also features splash / dustproof construction by sealing every joint, dial, and button. The shutter unit allows a max. 1/8000 shutter release and is also redesigned to be even more durable for approx. 200,000 actuations.*4

*2 Use SDXC/SDHC Memory Card compatible with UHS Speed Class 3 (U3) when using high bit rate video recording mode over 100 Mbps.

*3 In AFS, With LUMIX G VARIO 14-140mm / F3.5-5.6 ASPH. / POWER O.I.S. or LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S.

*4 Panasonic in-house testing.

Stay in Style with an Ultra Compact DSLM (Digital Single Lens Mirrorless) Camera

New Stylish LUMIX GM Series Performance Upgrades its Cool Factor

GM s slant H FS12032

Panasonic is proud to announce the new fashionable compact line GM series to its LUMIX Digital Single Lens Mirrorless (DSLM) cameras. The new DMC-GM1 boasts not just its iconic and stylish compact profile; it boasts high functional performance with large Digital Live MOS Sensor based on the Micro Four Thirds system standard. The Lumix GM1 provides the perfect balance of style and photographic hybrid performance on-the-go with outstanding image quality.

True-to-life detail

Whether you’re searching for that artistic shot that encapsulates your city or looking to express your own personality and style, you demand a camera that captures your vision with absolute clarity and precision. The LUMIX GM1’s 16 megapixel sensor delivers with a modern hybrid approach to image capture with both high quality HD movies and dynamic photos, and all with the simple press of a button.

A fashionable compact for your lifestyle

The LUMIX GM1 represents the most compact and fashion forward looking LUMIX G camera to date. Ground-breaking micro technology design has enabled Panasonic to pack the very latest imaging technology into the camera’s compact metallic alloy frame. Not only does this give the LUMIX GM1 an elegant look and feel, but the camera easily fits into your pocket and can be incorporated into day-to-day activities of any style-conscious enthusiast. Plus with many interchangeable micro lenses to choose from, creative options are nearly limitless.

Reflecting the sophisticated engineering beneath the surface, the LUMIX GM1’s exterior offers a refined, classic style with aluminum dials and brushed metal, so you can be sure that the LUMIX GM1 will complement your style, whatever the occasion.

Share your creations

WiFi connectivity enables the LUMIX GM1 to easily connect with smartphones and tablets. Whether you’re sharing a shot of your friend’s outfit before a night out, or updating your photography portfolio with your new favorite landscape, the LUMIX GM1 allows you to post images and video online as soon as they’ve been taken.

Coupled with the Panasonic Image App, which is available free of charge for Android and iOS operating systems from their respective app stores, wireless connectivity also enables Remote Shooting, allowing you to use your smartphone or tablet to act as a remote control for the LUMIX GM1 – ideal for taking group shots, or in situations where it isn’t practical to shoot directly from your camera.

Total control and limitless creativity

The ideal camera for perfectionists and enthusiast photographers alike, the LUMIX GM1 offers a choice of full manual control, intelligent assistance for easy shooting, and a host of creative features.

A three-inch touch screen makes it easy to frame the perfect shot, set the focus and even trigger the shutter with a single touch. The LUMIX GM1 also features intelligent auto modes, providing point-and-shoot ease-of-use that doesn’t compromise on image quality.

A range of 22 creative filters also allow you to add a personal touch to any image, transforming your favorite pictures into stylistic works of art. You can even create your own Time Lapse Shot or Stop-motion Animation to display your creativity.

When discretion is demanded, the silent shutter feature enables you to make the camera nearly silent and capture images in places such as during concerts or exhibitions where photographs are not allowed to be taken due to distracting ‘clicks’.

Ready when you are

You never want to miss that fleeting moment of inspiration. That’s why the LUMIX GM1 is built for speed and mobility. With the camera’s Light Speed autofocus, it will be ready and waiting to capture that perfect photo opportunity with stunning accuracy. Low-light autofocus will also provide outstanding speed in extreme low-light conditions, so you can continue to express your creativity when you only have the stars and streetlights to rely on.

You can explore the full range of LUMIX G lenses with the new LUMIX G App for iPad, available via the iTunes App Store. The app lets you discover and explore the world of Panasonic LUMIX G Micro System Cameras.

Panasonic Launches the LUMIX Luminary Lounge, a New Social Community
for Hybrid Photographers - New Community Allows Photographers
and LUMIX Fans to Interact, Share Content

LUMIX Luminary Lounge Banner

NEWARK, NJ (August 14, 2013) - Panasonic is pleased to announce today’s launch of its new social community for Hybrid Photographers, the LUMIX Luminary Lounge. Hybrid photography and other photo content will be hosted by the LUMIX Luminary Photographers and sponsored by Panasonic. Hybrid Photography is the combining of still, video and audio as a popular form of photographic display in tune with the social media world we live in. This is the first photo community centered on a true social media experience. Users who join the community through various social media channels have the opportunity to interact with the LUMIX Luminary Photographers, a group of photography professionals and enthusiasts hand selected by Panasonic as ambassadors for the brand.

A second phase to the community will incorporate Google+ Hangouts with the LUMIX Luminary Photographer team, fan interaction through Instagram, new Luminary Photographer biographies’ and enhanced Facebook interaction. The site currently supports Instagram, Twitter, YouTube, and Facebook.

LUMIX Luminary Lounge screen shot

To kick things off the LUMIX Luminary Team has created “The GX7 Change your Perspective Tour” to promote Hybrid Photography to Panasonic dealers throughout the USA. As ambassadors for the Lumix G brand, the LUMIX Luminary Team will begin their journey in Chicago armed with the latest LUMIX Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, which features high photographic performance and allows photographers to change their viewing perspective with a high color accuracy integrated 90-degree tiltable LVF(Live View Finder). The LUMIX Luminary Photographers will post Hybrid and Still imagery throughout the tour and will interact with fans through tweets.

The trip will be documented on http://us.panasonic.com/lumixlounge which can be easily viewed on a PC or any mobile device. Stay tuned to the Lumix Luminary Lounge for a contest to win a GX7 and make sure that you like us on twitter @LUMIXUSA to stay informed about it and more.

To learn more about the LUMIX Luminary Photographers, their work and the adventures they are having on the road, please search hashtag #LUMIXLounge, or visit http://us.panasonic.com/lumixlounge or on Facebook at http://apps.facebook.com/lumixlounge/pages/de814c8476d1895d.

Change your Perspective with the New LUMIX DMC-GX7 DSLM
(Digital Single Lens Mirrorless)
A Premium Flat Body Camera with a Host of Creative Functions for
Photo Enthusiasts and Artisans

Panasonic GX7s camera

NEWARK, NJ (August 1, 2013) - Panasonic is pleased to announce a new addition of LUMIX G Digital Single Lens Mirrorless (DSLM) Camera, the DMC-GX7, featuring high photographic performance and a sleek design which incorporates a tiltable LVF (Live View Finder).

Dressed in magnesium alloy full diecast frame in black and silver the new LUMIX GX7 allows photographers to change their viewing perspective with a newly integrated 90-degree tiltable LVF. The new LVF features 2764K-dot high resolution and 100% color reproduction based on a Field Sequential Color Accuracy method**. This 16:9 Wide Screen LVF boasts approx.1.39x / 0.7x (35mm camera equiv.) magnification and 100% field of view. The tiltable LVF offers extraordinary angle of view with unique shooting style – looking down into the viewfinder to level the camera straight on the subject. It comes with an Eye Sensor that automatically turns ON/OFF according to the photographer’s action. The Eye Sensor AF (Auto Focus) automatically begins to focus when a user looks into the LVF, so no shooting opportunity is missed. An Eye Cup, DMW-EC1GU, made of elastic material is sold separately to enhance comfort in viewing either with the naked eye or glasses.

The LUMIX GX7 is a new breed of digital camera suitable for the Hybrid Photographer. It’s capable of recording full HD 1920 x 1080 60p smooth, high quality video recording in AVCHD Progressive and MP4 with stereo sound. The practical full-time AF and tracking AF is also available in video recording mode. The cinema-like 24p video with the bit rate of max. 24Mbps or P/A/S/M mode provides richly expressive afterimage with exquisite image quality. The Digital Live MOS Sensor greatly improves motion picture quality.

The LUMIX GX7 incorporates Creative Panorama, Time Lapse Shot, Stop Motion Animation or Clear Retouch in addition to the popular Creative Control mode with a total of 22 fascinating filter effects.

Panasonic GX7s camera slant H H020A PopUp

A new in-body Image Stabilizer is nearly as effective as the MEGA O.I.S. found in Panasonic’s conventional DSLM lenses, which makes it easier to take clear photos with mounted non-stabilized and classic lenses. The LUMIX GX7 is also compatible with Focus Peaking for more precise control of focusing. In Silent Mode, the camera switches the shutter from mechanical to electronic and turns all sound (AF operation) off while suppressing emission of AF assist lamp and flash with just a single setting for special shooting occasions. Furthermore, the LUMIX GX7 allows photographers to use a max. 1/8000 shutter speed for more impressive expression with high speed lens options.

Panasonic developed a new 16.00-megapixel Digital Live MOS Sensor for LUMIX GX7 that achieves both high resolution and high sensitivity image recording with minimum noise by utilizing cutting-edge Semiconductor Fine Technology to improve color saturation by approx. 10% and a redesigned on-chip lens that enhances light condensation to achieve approx.10% higher sensitivity. Noise generation is minimized in both pixel circuit and digital signal readout circuit for better S/N ratio by approx. 25% and detail reproduction by approx.10% compared to the LUMIX DMC-GX1, making it possible to capture clear images even in low lit situations. The image processor Venus Engine features advanced noise reduction systems, including Multi-process NR (Noise Reduction) and Detail Reproduction Filter Process, which enhances the limit resolution. The combination of the digital Live MOS Sensor and the Venus Engine achieves max. ISO 25,600.

The Contrast AF System of the LUMIX GX7 excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps. A variety of extensive AF functions including Low Light AF (-4EV), Pin-point AF and One-shot AF enhances usability to comply with a wide-range of shooting situations. In Pinpoint AF, picture-in-picture display is available and the magnification ratio of in-frame picture is selectable from 3x to 6x. The One Shot AF function can be allocated to the AF/AE Lock Button (AF/MF Switch Lever) for more flexible control over focusing.

The LUMIX GX7 incorporates high speed response desired for the digital single lens mirrorless camera, taking only approx. 0.5 sec* to get ready to shoot after startup. The LUMIX GX7 also realizes the high speed burst shooting at 5 fps and max. 40 fps using an electronic shutter. Also, AF Tracking enables consecutive shooting to capture moving subject in sharp focus at 4.3 fps.

At the same time, Panasonic designed ease of operation into the LUMIX GX7. Two separate dials on front and back offer direct control over aperture, shutter speed or exposure, which achieves smooth manual shooting. The Live View function is also digitally advanced, making it possible to adjust highlight / shadow separately with the front/rear dial. Three patterns of settings can be customized in addition to three patterns of presets. In addition, the Fn (Function) tab is newly integrated into the menu, which means a total of nine functions can be assigned (five in tab and four with the button).

The LUMIX GX7 integrates Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology to offer a more flexible shooting experience and seamless instant image sharing. All of these flexible shooting, browsing, and sharing styles are made possible with the LUMIX GX7 and Panasonic's dedicated application software and the Panasonic Image App for iOS / Android smartphones/tablets.

* With H-FS1442A, based on the CIPA standard.

**Based on Adobe RGB color space, Panasonic in-house comparison based on the CIE 1931 x, y color space.

PANASONIC ANNOUNCES THE FASTEST INTERCHANGEABLE LENS
FOR THE LUMIX G SERIES CAMERAS

Panasonic H_DC_13k Lens

Panasonic today announced the LEICA DG NOCTICRON 42.5mm/F1.2 lens, the fastest1 interchangeable lens in the Micro Four Thirds standard for the LUMIX G Series cameras.

Previously, Panasonic has marketed interchangeable lenses meeting LEICA specifications, including the LEICA DG SUMMILUX 25mm/F1.4 ASPH. and the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH./MEGA O.I.S. The name "NOCTICRON" was defined by Leica Camera AG for this lens type continuing LEICA's legendary elements of large diameter, high quality lenses. The LEICA DG NOCTICRON 42.5mm/F1.2 achieves the fastest1 F1.2 for a Micro Four Thirds interchangeable lens, becoming the first large diameter, high performance NOCTICRON lens.

Panasonic will continue to further advance its product development to meet the diverse needs of customers in the globally expanding Micro Four Thirds market.

Note 1. For an AF interchangeable lens, as of August 1, 2013, according to research by Panasonic.

Note 2. Details of the product specifications, the date of release and the price are yet to be announced. See the lenses road map on our website

*LEICA is a registered trademark of Leica Microsystems IR GmbH

*SUMMILUX, ELMARIT and NOCTICRON are registered trademarks of Leica Camera AG.

The LUMIX DMC-FZ70 is the Category Leader with the Number One
Zoom Power in the Industry
20mm Ultra Wide Angle Lens with Super Telephoto 60x Optical Zoom
Yields 1200mm Shooting and High Speed Response

*As a digital camera as of July 18, 2013

** 35mm camera equivalent: 20-1200mm

Panasonic FZ70 72 slant

SECAUCUS, N.J., July 17, 2013 /PRNewswire/ -- Panasonic today unveiled the new LUMIX DMC-FZ70 (FZ70) because life is more than just a single moment captured in time. That's why the LUMIX DMC-FZ70 is packed full of the best multimedia technologies Panasonic makes. Optically the FZ70 delivers from its amazing 20mm wide-angle to 1,200mm (60X) long zoom, making it a category class leader. With F2.8-5.9 lens brightness, both video and photos will appear bright under low light conditions. Optical image stabilization assures that both long zoom photos and videos are sharp and free from blur. The FZ70 offers amazing Full HD 1080/60i video recording, thanks to Panasonic's experience as a world leader in professional broadcast video. It boasts crystal clear audio due to a unique microphone that eliminates ambient noise and wind sound with the stunning clarity of Dolby® Digital. This unique microphone even zooms with the optical zoom to more precisely zero in on the audio coming from your subject.

  1. Category Class Leading Super Long Zoom Lens
  2. With a 60X optical zoom (20 to 1,200mm), the lens in the FZ70 is the widest and longest zoom in its class*. Its stunningly versatile ultra-wide 20mm to 1,200mm range makes it possible to capture dynamic landscapes, wildlife and almost any scene when traveling. At 20mm the lens captures a nearly 140% wider angle of view compared with a 24mm lens. Comprised of 14 elements in 12 groups, including 6 aspherical lenses with 9 aspherical surfaces and 3 ED (Extra-Low Dispersion) lenses, this advanced lens unit delivers exceptional optical performance by suppressing distortion at the wide end and color bleeding at the tele end.

    * As of its introduction July 18th for long zoom bridge digital cameras.

  3. A Little Extra Zoom Kick
  4. Thanks to its Intelligent Resolution technology, the FZ70 can extend the zoom ratio up to 120X equivalent while maintaining the picture quality. An optional optical lens adapter can further extend the FZ70's range.

  5. Amazingly Clear Zoom Microphone with Dolby® Digital Audio Quality
  6. Recording video with the FZ70 is easy, but what's really amazing is its ability to capture audio clearly. The recorded videos come with the highly realistic Dolby® Digital Stereo Creator and its sound quality is further improved in the DMC-FZ70 thanks to a newly developed Wind Shield Zoom Microphone that minimizes wind noise by approx. 70% compared to prior models*. Externally, the sealed structure prevents wind from hitting the microphone directly and the draft structure suppresses retention of air internally. As a result, the sound is clear and comfortable to listen to even it if was recorded on a windy day.

    * Manufactured under license from Dolby Laboratories. Dolby and the double-D symbol are trademarks of Dolby Laboratories.

  7. Full HD Video Recording
  8. The FZ70 records full-HD 1920 x 1080 videos in both AVCHD and MP4 formats. A special, separate button on the top lets you instantly start recording videos while shooting photos without having to make any extra changes. The Creative Video Mode lets you adjust the shutter speed and aperture any way you like when shooting videos. The powerful 60X optical zoom with POWER O.I.S. is available in video recording as well.

  9. New 16.1-Megapixel High Sensitivity MOS Sensor and Venus Engine Deliver High Speed Response and High Picture Quality
  10. A newly integrated 16.1-megapixel High Sensitivity MOS sensor and the advanced image processor Venus Engine feature high speed response and high quality image even in high sensitivity recording. This contributes to enabling high speed burst shooting at 9 fps in full resolution* and the Light Speed AF to catch the most fleeting shooting opportunities together with the quick start-up time of less than a second.

    * Max. 3 images

  11. Power Optical Image Stabilization with Active Mode
  12. The POWER O.I.S. (Optical Image Stabilizer) effectively suppresses hand-shake vibration. The angular width that the FZ70 can compensate for is more than 200% wider than previous models at the tele-end, which allows for superior handheld 1,200mm super telephoto shooting. The Active Mode equipped allows for active video recording at wide angle such as shooting while walking without causing deterioration of image quality.

  13. In-Camera Creative Controls and Retouch
  14. Panasonic FZ70 72 slant LA8 LC55

    The Creative Control and Creative Retouch feature a total of 15 filter effects: Expressive, Retro, Old Days, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filterand One Point Color. The Creative Control lets users shoot with a filter effect while evaluating how it makes a difference in the picture: this can be used for video recording, as well*. The Creative Retouch enables applying a filter effect on the picture even after shooting in camera.

    Creative Panorama (13 effects)

    Creative Control (15 effects)

    Creative Retouch (15 effects)

    * Soft Focus cannot be used in video recording

  15. Creative Panoramic Effects
  16. With the Creative Panorama function, it is possible to shoot a horizontal or vertical panoramic image with consequent shots taken by overlaying the previous picture and to put on a filter effect of Retro, Expressive, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Old Days, Cross Process and One Point Color.

  17. Amazing Low Light Sensor Response
  18. While the FZ70 offers a bright F2.8-5.9 lens, it's the new 16.1-megapixel High Sensitivity MOS sensor that cuts noise by 10-15% and dramatically improves images in high-sensitivity shooting. Together with the Venus Engine, it elevates the response, sensitivity and image quality of the LUMIX DMC-FZ70 to even higher levels.

    Panasonic comparison with the DMC-FZ60

  19. iA Plus Mode
  20. In the iA (Intelligent Auto) Mode, the camera does all the work, leaving you free to compose shots and capture moments in both photo and video recording. In addition, the iA Plus Mode enables you to adjust defocusing area, exposure compensation and white balance by just moving the slider.

  21. Optional Accessories
  22. The LUMIX DMC-FZ70 offers a variety of options to choose from to match every shooting situation and shooting style.

    Tele Conversion Lens - DMW-LA8 Lens Adapter for 1.7X DMW-LT55 Conversion Lens

    DMW-LC55 Close-up 3X Filter

    External Flashes - DMW-FL220 Flash, DMW-FL360L Flash, DMW-FL500 Flash

    ND / PL Filters - DMW-LNDH55 Neutral Density Filter; DMW-LPL55 Polarizer Filter

Panasonic LUMIX G 20mm, F1.7 II ASPH Interchangeable Lens

New LUMIX G 20mm / F1.7 II ASPH Interchangeable Lens

Panasonic is pleased to announce the addition of a new single focal length lens, the LUMIX G 20mm / F1.7 II ASPH (H-H020A) featuring a new metallic profile in the Micro Four Thirds standard. It boasts dramatic compactness and light weight despite its F1.7 aperture that enables beautiful soft focus in the background, allowing the subject to stand out impressively.

Comprised of seven lenses in five groups, the new system uses two aspherical lenses to minimize both distortion and chromatic aberration, achieving incredibly high resolution corner to corner. The versatile 20mm focal distance (equivalent to 40mm on a 35 mm film camera) is suitable for wide variety of photography including scenery such as sunsets and dimly lit indoor shots taking advantage of its beautiful soft focus. It supports the Contrast AF system for high precision auto focusing.

Seven blades give the aperture a rounded shape that produces an attractively smooth effect in unsharp areas when shooting at large aperture settings. The new LUMIX G 20mm / F1.7 II ASPH. lens also features a highly reliable metal mount, and uses multi-coated lens elements that minimize ghosts and flare to further enhance its optical performance.

Panasonic GH3 camera

THE ALL NEW GH3 – CHANGING PHOTOGRAPHY

Engineered For The Multimedia Photographer

September 17, 2012 (Secaucus, NJ) – Panasonic is proud to introduce the new Digital Single Lens Mirrorless DMC-GH3. The LUMIX GH3 is not just a compact, lightweight camera. It is an attractive, top-of-the-line mirrorless single lens system camera that is tough enough to withstand the extreme conditions of heavy field use.

The new Live MOS Sensor achieves high-resolution images with minimum noise. And the new Venus Engine attains high-speed, high-quality signal processing. These features combine to maximize shooting fun and operating ease. Another prominent feature of the LUMIX GH3 is a tough body that is rugged enough to stand up to professional use. It features a magnesium alloy full diecast body and advanced splash / dustproof construction that was achieved by sealing the sections of the camera body to enable shooting under extreme conditions. Although the LUMIX GH3 integrates features a class above other G Series models, it is still compact when compared with an SLR camera featuring equivalent performance and functions. The body has enabled a new control layout with three dials on the front and back as well as single-function buttons. The LUMIX GH3 allows users to capture images in extreme environments and provides superb mobility. It also records still images consecutively at a rate of about 6 fps. The LUMIX GH3 is proud to assume the role of Panasonic's flagship digital single-lens mirrorless camera.

The video recording capability, which is highly acclaimed in the GH2, now comes with more variety of options in its format and bit rate to meet wide-ranging needs. It is packed with advanced technologies developed by Panasonic for professional video creation.

The LUMIX GH3 uses OLED displays both in its viewfinder and in the rear free-angle monitor. Panasonic has also developed optional accessories to expand the shooting possibility of DMC-GH3. A detachable battery grip DMW-BGGH3 for vertical viewing angle, integrates control featuring splash/dustproof design. The external TTL flash DMW-FL360L comes with wireless function and even integrates LED for video recording. A Stereo Shotgun microphone DMW-MS2 is also available. They represent a first of their kind for Panasonic LUMIX cameras.

Panasonic also offers a full lineup of lenses that reinforce the LUMIX GH3. The LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-HS12035) is currently on the market. In addition to this, Panasonic is releasing a new fast F2.8 telephoto zoom lens LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S. (H-HS35100) to introduce with the LUMIX GH3. These two lenses achieve high resistance performance against splash and dust when combined with the LUMIX GH3.

The LUMIX G lens lineup includes a variety of models with superb image rendering, such as Leica lenses and smooth, silent power zoom lenses suitable for video recording. *This is the largest lineup of interchangeable lenses for a digital single lens mirrorless camera (as of Sept, 17, 2012. And Panasonic will continue to develop and introduce new lenses with distinctive features.

  1. Delivering the highest ever picture quality with a new Live MOS sensor
  2. The DMC-GH3 realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction; high-grade lens and precision AF achieves high resolution, optimal balance of resolution and noise reduction achieves lifelike image rendering and high precision auto exposure and white balance with live light metering results in faithful color reproduction.

    The newly developed 16.05 effective megapixel Live MOS sensor boasts wide dynamic range and high sensitivity image recording even at ISO 12,800 or ISO 25,600 in extended mode. The key point here was reducing noise, for which Panasonic focused on the following three areas: (1) minimizing noise in the sensor, (2) preventing sensor noise from entering the output signal, and (3) preventing noise from entering the signal processing circuit, power supply line and grounding line. To reduce noise, it is also important to design the power supply wiring and the signal wiring connected to the engine to be as close to the same length as possible. These measures not only suppress noise but also help to improve processing speed. Standard sensitivity is from ISO 200 to ISO 12,800, but the user can set sensitivity to ISO 125 or ISO 25,600 by using an extension function. The LPF (Low Pass Filter) has been also newly designed to minimize generation of moire while drawing maximum resolution of the image out of the sensor.

    The image processor Venus Engine is also refined to achieve superior noise reduction. With a combination of 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction), both bright area and dark area are faithfully reproduced with minimum noise across the entire focusing range in high sensitivity image recording.

    The built-in flash is enhanced to feature more power and flexibility. The new built-in flash of GN12 equivalent (ISO 100 •m) / GN17 equivalent (ISO 200 •m) covers 24mm wide angle of view. Synchronization for flash dimming and exposure compensation is available with adjustment of 1/3EV Step ±3EV. Manual control and a sync terminal are newly added for more versatile use of external flash.

    The GH3 also integrates HDR (High Dynamic Range) to cope with the extreme bright and dark contrast that you get, for example, with backlighting, or when consecutive photos are taken with different exposure levels and overlapped. Blown highlights and blocked shadows are then deleted and a single photo is composed. All processing is done in the background, so you can take your next shot without having to wait, ensuring that you don't miss a photo opportunity.

    Other practical shooting functions including Time Lapse Shot or Multiple Exposure are available on DMC-GH3. The electronic shutter with silent operation prevents pixel declination which is undesirable in photographing of commercial products.

  3. Awesome quality of video for unlimited expressions – versatile recording formats, bitrate and frame rates
  4. Panasonic defies the conventional boundaries of a digital camera elevating the potential of video recording capability even higher. Users can freely choose the format from AVCHD, AVCHD Progressive, MP4 or MOV with the frame rate at 60p(NTSC), 30p(NTSC) or 24p according to the usage (60p(NTSC) video recording is not available in AVCHD and MP4 video recording). The DMC-GH3 is capable of recording ultra high bit rate video recorded at 72 Mbps (ALL-Intra) or 50 Mbps (IPB). And it is capable of recording continuously for an unlimited time (In the model for PAL areas, motion image can be recorded up to 29 min 59 sec.).

    Heat generated during long continuous recording can cause problems. It not only affects internal components but can also degrade image quality. Effective thermal diffusion is an essential design challenge. By drawing on the expertise accumulated through its many years of developing camcorders, Panasonic has revamped and redesigned the electronic parts arrangement and internal structure to achieve the optimum layout. This has eliminated heat problems in the LUMIX GH3.

    When recording the video in MOV, AVCHD Progressive and AVCHD, the DMC-GH3 automatically generates multiple seamless files for continuous recording. During playback, the AVCHD Progressive / AVCHD files are reproduced with seamless, interruption-free continuity. The DMC-GH3 also embeds SMPTE-compliant Time Code either in Rec Run or Free Run count-up methods, which makes it easy to synchronize the multiple video footage or sound source in the post production workflow. Time Code Value can be started at any point of [Reset], [Manual Input] and [Current Time]. Drop frame or Non Drop Frame time code is selectable (Available in the model for NTSC regions).

    For high quality sound recording, DMC-GH3 adopts Dolby Digital® for AVCHD Progressive /AVCHD videos and linear PCM(LPCM) for non-compressed video recorded in MOV. In addition to the built-in stereo microphone, the GH3 is equipped with two 3.5mm terminals for an external microphone and headphones to facilitate sound recording.

    The DMC-GH3 also features Creative Video mode: Exposure mode and Slow/Fast-Motion mode. In the Exposure mode, four manual video modes: Program AE / Aperture-Priority / Shutter-Priority / Manual Exposure can be selected and they will faithfully reflect your shooting intent, and give you a wide range of video images. The Slow/Fast-Motion mode enables slow-motion (40% / 48% / 80%) and fast–motion (160% / 200% / 300%), all in Full-HD.

    Not only full-time AF, AF Tracking and Face Recognition AF are also available. The Touch AF in video recording also lets users enjoy professional-like rack focusing. Just by pointing at the subject, the focus is shifted to it and lets it stand out to attract attention.

  5. Intuitive response with nimble movement
  6. All cameras in the LUMIX G assortment adopt Contrast AF for their focus system. Compared with the Phase difference system AF, the Contrast AF boasts higher accuracy when shooting with a bright lens with a wide open aperture.

    The DMC-GH3 features ultra-high-speed AF which makes it possible to capture fast-moving subjects clearly. Both accuracy and speed are improved over high-end DSLRs with Phase difference AF with the GH3’s advanced Contrast AF system. The camera and the lens exchange the digital signal at 240 fps to minimize the time to focus. Together with the quick start-up and short release time lag, the DMC-GH3 never lets photographers miss fleeting shooting opportunities.

    The DMC-GH3 boasts high-precision, high-speed dual OLED (Organic Light-Emitting Diode) displays for LVF (Live View Finder) and rear monitor. Increasing the resolution of the display area to 1,744K-dot equivalent, the new 16:9 Wide Screen LVF boasts approx.1.34x / 0.67x (35mm camera equiv.) magnification and 100% field of view and eye point of approximately 21 mm. By adopting the OLED display, the time lag is minimized dramatically compared with the predecessor DMC-GH2. The image output between the LVF and the rear monitor is switched automatically with the eye sensor on the LVF, which features options of sensitivity - high, low and off - to reduce accidental activation of the rear monitor.

    The 3.0-inch 614K-dot free-angle OLED rear monitor (3:2 aspect) with wide-viewing angle rotates 180° to the side and tilts 270° up and down offers approx. 100% of field of view. The OLED rear monitor adopts static touch control for smoother operation either in shooting or in playback.

    The DMC-GH3 captures moving subjects clearly with the burst shooting at 6 fps in full resolution (max. 18 consecutive shots of RAW+JPEG) and 20 fps in 4-megapixel recording using an electronic shutter(max. 80 consecutive shots of JPEG).

    The DMC-GH3 comes with a Level Gauge which lets the camera detect the horizontal/vertical angle of view with its internal level working with the acceleration sensor. Photos shot in a portrait aspect will be automatically displayed vertically whichever lens is used.

  7. Superb controllability and rugged design
  8. Panasonic developed DMC-GH3 in pursuit of the best-balanced body design possible with the ergonomic grip and optimum layout of control buttons and dials. Each button has a single function to allow intuitive operation. Major controls such as shutter speed, exposure compensation, ISO and white balance settings can be quickly adjusted with the front/rear dials and rear jog dial. Users can customize a total of 7 function buttons (5 in buttons and 2 in the touch menu tab) by allotting a function they use often. The control panel is fully redesigned enabling even more intuitive operation. Using the LUMIX G Series' first detachable battery grip with integrated controls for vertical shooting angle, which was developed concurrently with the LUMIX GH3, the user can operate the dials and buttons easily in virtually the same way when shooting horizontally.

    The new LUMIX GH3 is tough enough to withstand heavy field use. The main structural features of the LUMIX GH3 are its magnesium alloy full diecast frame and splash / dustproof construction.

    Like previous models, the LUMIX GH3 has many moving parts, such as the free-angle OLED rear monitor. Thus, ensuring a high level of splash / dust resistance was not an easy task. In particular, careful attention was given to the popup flash. To prevent vignetting caused by the lens, the popup flash incorporates a sliding mechanism that raises the flash to its operating position. Panasonic has taken thorough measures to prevent the entry of dust and water from this section. There are also splash/dust-proof interchangeable lenses (LUMIX G X VARIO 12-35mm / F2.8 ASPH. / POWER O.I.S. and LUMIX G X VARIO 35-100mm / F2.8 / POWER O.I.S.) and the new Battery Grip DMW-BGGH3 to secure its high resistance.

  9. A variety of interfaces
  10. The DMC-GH3 comes with a variety of connection terminals for more flexible shooting options. The newly added 3.5mm microphone jack allows high quality audio recording using an external microphone. It also comes with a 3.5mm headphone jack enabling monitoring the recorded audio while shooting video real-time. The DMC-GH3 is also capable of real-time image output not only on the OLED display (LVF or the rear monitor) but also on the external monitor via an optional HDMI mini cable simultaneously while recording video. It is suitable for professional video that requires serious monitoring of the imagery. Users can choose to output only the recording content or the content with the setting menus individually depending on the display.

    In addition to these, the DMC-GH3 offers remote control with optional Remote Shutter DMW-RSL1 and AV output (Audio 2ch, Composite). The compatibility with the UHS-I (Ultra High Speed I) SDXC/SDHC Memory Card allows faster data writing even in RAW recording mode.

  11. Wireless connectivity via Wi-Fi ®
  12. The DMC-GH3 integrates a built-in Wi-Fi® module for wireless connectivity (IEEE 802.11 b/g/n) to expand shooting possibilities. A smartphone or a tablet can be used to remote control and a remote monitor. What the camera is seeing is displayed live smoothly on the smartphone/tablet, and it is possible to set various controls including focus, exposure compensation, ISO, WB and Photo Style in addition to shutter release via live view using Wi-Fi.

    After shooting, images including RAW files can be transferred to a smartphone or tablet immediately. Users can choose to upload images to the LUMIX CLUB Cloud Sync. Service via Wi-Fi- tethering and to send them to the DLNA (Digital Living Network Alliance) -compliant AV equipment via a wireless router at home. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone/tablet. All these flexible shooting / browsing / sharing styles are made possible with the DMC-GH3 and Panasonic’s dedicated application software “LUMIX LINK” for Android / iOS smartphones.

    Archiving of images can be accomplished wirelessly with the DMC-GH3. Users can save precious images to the Panasonic's exclusive “LUMIX CLUB Cloud Sync. Service”. In this cloud service, a personal folder is allotted to the GH3 users to upload image data anytime to transfer the image saved at this space to Facebook™, Flickr™, Picasa™, Twitter™ or YouTube™. With the LUMIX CLUB Cloud Sync Service, not only full-resolution photos but also HD quality videos can be synchronized among the compliant electronic devices you are using (e.g. PC, smartphone and AV equipment) or transferred to the websites you like. The Wi-Fi function also allows playback of images on the DLNA-compliant VIERA HDTV for viewing in private or public (The wireless access point (router) is required).

  13. Creative Expression
  14. The DMC-GH3 incorporates Photo Style and Creative Control for more unique expression tailored for the photographer.

    With Photo Style, users can manually choose from 6 color types to get even more detailed image settings, or to match the shooting situation. In addition, the contrast, sharpness, saturation or noise reduction for each mode parameter can be customized in 11 steps and stored in memory. In Custom Mode, finely customized settings can be stored for easy recall and use.

    The Creative Control lets you enjoy making the image even more impressive. A total of 14 filters are available - Expressive, Retro, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Cross Process, Toy Effect, Miniature Effect, Soft Focus, Star Filter and One Point Color. Most of the filters can be used in video recording, too. With the new GUI and menu tabs, switching filter effect is extremely easy and is possible to preview via the Live View. Effect parameter, defocusing area and exposure compensation are also adjustable.

  15. Rich options for further expandability
  16. Micro Four Thirds System products provide customers with even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-GH3 can use any interchangeable lens that complies with the Four Thirds System standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R. This gives the user access to an unlimited number of lens properties.

    Also, the LUMIX DMC-GH3 offers a wide variety of options to choose from to match every shooting situation and shooting style.

    New Battery Grip DMW-BGGH3

    The ergonomically designed Battery Grip DMW-BGGH3 enables the GH3 to offer a longer battery life of more than 1,000 pictures (When using LVF and the battery inside the body). It offers comfortable grip and easy handling even when shooting vertically.

    New External Microphone DMW-MS2

    The new plug-in power type External Microphone DMW-MS2 with windjammer enables high quality audio recording. Directional control Stereo/ Shotgun is switchable in the menu. The holder is designed with a vibration absorption mechanism. This advanced external mic suppresses the camera's motor noise and handling noise, to capture the sound that you're aiming for.

    New External Flash DMW-FL360L

    The new GN36( ISO100・m) flash complies with useful bounce lighting. A wireless capability is handy for multiple-flash shooting. The LED light is especially useful for video shooting. Charging is fast at only about 2 seconds, to provide comfortable and easy flash shots.

  • "AVCHD Progressive", "AVCHD", the "AVCHD Progressive" Logo and the "AVCHD" Logo are trademarks of Panasonic Corporation and Sony Corporation.
  • Dolby and the double-D symbol are trademarks of Dolby Laboratories.
  • HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
  • All other company and product names are trademarks of their respective corporations.
  • This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
  • Some accessories are not available in some countries.
  • The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
  • Design and specifications are subject to change without notice.

 

Continued.......