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Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs.

Panasonic GF3r camera

PANASONIC UNVEILS THE LUMIX GF3, THE COMPANY’S SMALLEST AND LIGHTEST DIGITAL INTERCHANGEABLE LENS SYSTEM CAMERA WITH A BUILT-IN FLASH*

The LUMIX GF3 Body Weighs Just 7.83oz and Produces High-Quality Photos, Full-HD Video Recording Capabilities and Smart Touch-Screen Controls

Panasonic today announces its latest compact system camera (CSC), the mirror-free Panasonic LUMIX DMC-GF3 is the company’s smallest and lightest digital interchangeable lens camera with a built-in flash*1, with its body size comparable to that of a smartphone and weighing just 7.83oz (body only), less than a standard 8oz cup of coffee. The Panasonic’s LUMIX GF3 realizes all the features desired from a traditional DSLR interchangeable lens camera, only it accomplishes them in an ultra-compact body that is lightweight and simple to master.

This remarkable reduction in size and weight is thanks to advancements in new mirror-free camera technology, and large DSLR format sensors that are more compatible with a new class of compact Micro Four Thirds (MFT) System lenses. This new class of Compact System Cameras offers a weight and compactness not seen in traditional DSLRs, yielding greater portability and creative control. The DMC-GF3’s image quality comes from a large DSLR-sized 12.1-megapixel sensor and newly advanced image processing technologies.

The LUMIX GF3 digital camera is based on the Micro Four Thirds standard of lenses, which includes Panasonic’s 3D lens, thus the LUMIX GF3 not only provides outstanding still photos, full-High Definition 1080/60i video, but is also capable of shooting 3D still photos.

The Panasonic LUMIX GF3 produces high-quality photos with true-to-life details, thanks to excellent resolution, image rendering and color reproduction; high-grade lens options; and extremely precise Auto Focus (AF). Plus, the LUMIX GF3 creates the right balance between resolution and noise reduction, thus producing life-like images with accurate auto exposure and white balance, creating rich colors. Taking a page from the renowned LUMIX GH2‘s image quality, the LUMIX GF3 boasts full sized DSLR like Image quality thanks the same Venus Engine FHD image processor. The Venus Engine FHD image processor makes impressive low noise images from its 12.1-megapixel Live MOS sensor. Notably, images shot in low-lit situations at high ISO sensitivity setting, are stunningly clear with extremely sharp resolution. The image processor also excels in energy consumption by extending the battery life, despite its smaller size.

Thanks to a new mount, the LUMIX GF3 is approximately 16.7% smaller and 16.2% lighter than its predecessor, the LUMIX GF2. Despite its small size and unlike many CSC cameras in this class, the LUMIX GF3 still maintains a built-in flash and features a new pop-up mechanism that helps prevent the vignetting effect due to short distances between the flash unit and the interchangeable lens. With a newly-designed aluminum body that incorporates an ergonomic grip, and a well-designed control dial combined with a 3-inch touch enabled screen, the LUMIX GF3 is extremely intuitive and easy to use.

"The Panasonic GF3 compact system camera is extremely small and its newly-designed rounded body is quite attractive, which we expect to be popular among those users wanting to step-up from a point-and-shoot, yet who view traditional DSLRs as bulky and overly complex," said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "While the size and weight of the GF3 has been greatly reduced, Panasonic does not compromise what is at the core of every LUMIX, which is exceptional photo and video quality with an easy-to-use interface."

All models in Panasonic’s LUMIX G Series of digital cameras feature Contrast AF for their focus system, as opposed to phase-difference AF systems, used in traditional DSLRs, which is susceptible to a mechanical margin of focus errors at wide apertures. With a Contrast AF system, focusing is controlled by the image sensor so that mechanical margin of error is reduced to achieve precise focusing, thus boosting higher number of in focus shots, especially when shooting in low light with wide open lens aperture. As a result, when the LUMIX GF3 is used with Panasonic’s new wide aperture interchangeable lens, the LEICA DG SUMMILUX 25mm / F1.4 ASPH, also announced today, the performance of the Contrast AF system is optimally maximized.

The Panasonic LUMIX GF3 features a high-speed and extremely precise Contrast AF system that locks in approximately 0.18 seconds. Taking further advantage of Contrast AF, the LUMIX GF3 incorporates full-area focusing which makes it possible to set focus on any point in the field- of-view. The LUMIX GF3 also features Light Speed AF, an extremely fast AF which measures at approximately 0.1 seconds*2, which is achieved by reducing the detection time for focusing by doubling the sensors drive speed from 60 fps to 120 fps. With the combination of touch-control shooting, focusing on close up macro or still life objects is evermore quick and accurate thanks to the newly adopted Pinpoint AF that unlike a DSLR, offers near pixel level touch control focusing.

Manual control over focus is available in the DMC-GF3 and now features a quick 4x magnification feature. By simply touching the subject, that subject is then enlarged in a small window, allowing you to keep the rest of the image in view as a framing reference. Beyond 4x, that small window fills the monitor so even more control over focus fine-tuning can be achieved. This handy feature is available from both the MF (Manual Focus) Assist and AF + MF focus modes.

At the heart of the LUMIX GF3’s simplified functionality is a large 3.0-inch touch enabled LCD (460k- dot) that allows for intuitive touch control of menus and most shooting, focusing, playback and effects controls. Menus can be customized using simple drag-and-drop actions similar to those on some touch-enabled smartphones. This allows for a custom user interface, giving Quick Menu access to functions that can be tailored to any user’s expertise level. Users can also release the shutter using the touch-screen. Once locked onto a subject, the LUMIX GF3 tracks the subject with the AF Tracking feature and another touch allows the user to select the size of the AF area. In addition, Pinpoint AF function allows even more precise focus setting by further enlarging the focusing area. With increased customization, users can set the touch shutter and touch AF ON/OFF based on their preference. Touch-control also makes playback of photos and videos easy to flip through like pages in a book.

For those who miss the tactile feel of a traditional DSLR mode dial, the DMC-GF3 offers an innovative mode thumb wheel that quickly cycles though all available modes with visual feedback provided on the large 3’’ touch-enabled LCD.

The LUMIX GF3 records 1920 x 1080 full-HD video in the AVCHD format, which features almost twice the recording time in HD quality than the conventional Motion JPEG. A dedicated video record button on the top lets users instantly start recording video, without having to hassle with any menu settings. The LUMIX GF3 allows for Touch AF in video recording, enabling professional-like features, such as rack focusing. For instance, by touching the subject on the screen, the focus is shifted to the subject.

Contributing to its ease-of-use, the LUMIX GF3 features Panasonic’s acclaimed iA*3 (Intelligent Auto) mode – and the new advanced iA Plus mode – are automatically engaged once the iA button is pressed, helping to make shooting video and photos with the LUMIX GF3 extremely simple – even to users new to compact system cameras. Panasonic’s iA features include MEGA O.I.S. (included in several lenses), Intelligent ISO Control, and Intelligent Scene Selector, Face Detection, AF Tracking, Intelligent D-range Control and Intelligent Resolution. With the new iA Plus mode, the LUMIX GF3 easily enables commonly desired manual enhancements not available from standard camera auto modes such as peripheries defocusing around faces, exposure compensation, and color balance adjustments which are visually adjusted by moving an on screen slider with the user’s finger or the thumb wheel.

The LUMIX GF3, like all CSCs in the Panasonic LUMIX G Series, is equipped with a highly-efficient Dust Reduction System. In some system cameras, if dust or other foreign matter gets inside the digital camera while the lenses are being changed, it’s possible that the debris could cling to the image sensor and show up as a spot in your photos. However, the Panasonic Dust Reduction System helps to eliminate this problem by placing a supersonic wave filter in front of the Live MOS sensor that vibrates vertically approximately 50,000 times per second - thus repelling dust and other particles from the LUMIX GF3’s sensor.

Two modes - Photo Style and Creative Control - let users at any skill level get creative with their photos. With Creative Control, the user can choose the most-frequently-used color modes (Expressive, Retro, High Key, Sepia, High Dynamic and newly added Miniature Effect*4 mode) with easy access. In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasized so the photos look like a diorama. The Photo Style mode revitalizes the conventional film mode with settings in Standard, Vivid, Natural, Monochrome, Scenery, Portrait presets while enabling finer adjustment of contrast, sharpness, saturation and noise reduction.

The LUMIX GF3, like all the CSC in the LUMIX G Series of digital cameras, is compatible with other Micro Four Thirds lenses and the full sized Four Thirds System standard via an optional mount adaptor. Other accessories available to the LUMIX G Series include external flashes, PL and ND filters, leather cases, straps, and more. The Panasonic LUMIX GF3 will be available in black, white, red and brown bodies for a suggested retail prices of $699.99 with the 14mm lens kit system starting in July 2011, and $599.99 with the 14-42mm lens kit system starting in late August 2011.

*1 For an interchangeable lens system camera with a built-in flash as of June 13, 2011

*2 Approximately 0.1 sec with LUMIX G VARIO HD 14-140mm / F4.0-5.8 ASPH. / MEGA O.I.S., approx. 0.18 sec with LUMIX G 14mm / F2.5 ASPH. and with LUMIX G VARIO 14-42mm / F3.5-5.6 ASPH. / MEGA O.I.S..

*3 Some functions in iA mode may be unavailable depending on the lens that is mounted

*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long).

Design and specifications are subject to change without notice.

* Four Thirds and Micro Four Thirds and Four Thirds and Micro Four Thirds Logo marks are trademarks or registered trademarks of Olympus Imaging Corporation, in Japan, the United States, the European Union and other countries.

* The "AVCHD" is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation.

* All other company and product names are trademarks of their respective corporations.

* This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them.

Panasonic FX75 camera

PANASONIC UNVEILS THE ULTIMATE SLIM AND STYLISH HYBRID LUMIX DIGITAL CAMERA THAT SHOOTS HD VIDEO

New LUMIX FX75 Records AVCHD Lite HD Video and Features a 24mm Wide-Angle, Bright Leica Lens to Capture High-Quality Still Photos

Panasonic announced today the new LUMIX DMC-FX75, a super-slim digital camera that packs big features, including a 24mm ultra-wide-angle F2.2 bright LEICA DC VARIO-SUMMICRON lens with 5x optical zoom, which can be used while shooting High Definition video. The slim and stylish LUMIX FX75, a 14.1-megapixel digital camera is one of Panasonic’s high-performing hybrid models with the ability to not only take high-quality still photos, but can also record HD video in the AVCHD Lite format.

"The Panasonic LUMIX FX75’s 24mm ultra-wide-angle lens is a rare feature to have on a compact camera – especially one this small, so we are packing a lot of value and quality into this slim and stylish digital camera," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "Most consumers value the benefits of a long zoom, but understanding the importance of a wide-angle isn’t as known. With a 24mm ultra-wide angle like the one on the LUMIX FX75, photographers have a wider range of composition possibilities with approximately 213% larger viewing space compared to that of a 35mm camera."

The LUMIX FX75 can record HD video in the AVCHD Lite format, which allows almost double the recording time in HD quality compared with the conventional Motion JPEG format. When recording in AVCHD Lite, the content is perfect for viewing on an HDTV, like a Panasonic VIERA Plasma. To complement the high-quality video, the LUMIX FX75 also features Dolby Digital Creator to record high quality audio. For those users who are recording HD video to view on a computer screen, they also have the option to record in Motion JPEG, as well as WVGA (848x480) and VGA (640x480).

The LUMIX FX75 adopts full touch-screen operation, which allows for Auto Focus (AF) to quickly be set to the subject by simply touching the large 3.0-inch 230,000-dot LCD. Also, the user can click onto a subject with a single touch, and the FX75 then tracks the subject with the AF tracking feature – even when moving. The touch-screen operation is fluid and smooth – whether in record or playback mode. While recording, once the frame is composed, users can simply touch the area they want focused before pressing the shutter button. In playback mode, users can drag the image across the screen with their finger to browse the collection of photos, as though it is a page in a book.

Panasonic’s iA (Intelligent Auto) mode, a hallmark on all LUMIX digital cameras, is further advanced in the LUMIX FX75 with the addition of a new Motion Deblur mode*1 by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S. (Optical Image Stabilizer), the LUMIX FX75 reduces blur created from handshake or the subject moving. The iA suite of technologies include: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure – all which are engaged when in the iA mode. Panasonic’s iA is also available while shooting video and include: AF Tracking, POWER O.I.S., Face Detection and Intelligent Scene Selector.

The Panasonic LUMIX FX75 features the Venus Engine HD II image processor, which helps assure superb image quality in both photo and video recording. It also incorporates Intelligent Resolution technology to perform the optimum signal processing based on the part of a picture to give a whole image outstanding, natural clearness with fine details. At the same time, the multi-task image-processing engine Venus Engine HD II supports a super-fast response time. The shutter release lag time is as short as approximately 0.005 of a second in 1-area AF, and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities together with the Sonic Speed AF.

With the Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation – are examined pixel by pixel and automatically detected to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. The outline areas are enhanced effectively to give the edges more clarity, while simultaneously giving a moderate accent to the textured areas so they look accurately detailed. To soften gradation areas, such as a face, the increased noise reduction system of the Venus Engine HD II is applied to make it appear smoother. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording. The Intelligent Resolution technology powers Panasonic’s new Intelligent Zoom feature, which extends the camera’s zoom ratio by approximately 1.3x while maintaining picture quality – and enhancing the digital zoom and making it comparable to the quality of an optical zoom. With Intelligent Zoom, the Panasonic FX75 can reach up to 6.5x.

Other features include:

  • Cosmetic Mode – takes portraits with the user’s favorite skin tone (soft skin, natural skin, summer look) and can add a degree of transparency of skin detail (low, standard, high), making it possible to take portraits with different skin tones, for example, look more sun-tanned.
  • Happy Mode – option in iA that optimizes color, saturation and brightness to make both photos and movies more vivid and true to the color of the scene you memorized.
  • Battery Life – the high performance Venus Engine HD II is also more energy efficient compared with the conventional Venus Engine HD, extending the battery life up to 360 shots (CIPA) on a single charge.

Pricing and availability for the Panasonic LUMIX DMC-FX75 will be announced 30 days prior to shipping date.

Panasonic G10 camera

PANASONIC ANNOUNCES PRICING FOR NEW LUMIX G SERIES DIGITAL SINGLE LENS MICRO FOUR THIRDS CAMERAS

Panasonic LUMIX G2 and LUMIX G10 digital cameras available in late-May 2010

Panasonic today announces pricing for the Panasonic LUMIX G2 and LUMIX G10 – the latest additions to the company’s award-winning LUMIX G Series Digital Singles Lens (DSL) Micro Four Thirds cameras. Both available in late-May 2010, the LUMIX G2, which will come in red, blue and black models, will have a suggested retail price (SRP) of $799.95, while the LUMIX G10 will have an SRP of $599.95.

The Panasonic LUMIX DMC-G2 is the world’s first* digital interchangeable lens system camera with a movable LCD that allows for touch-control, and the successor to the award-winning and revolutionary LUMIX G1, which was the world’s first DSL Micro Four Thirds digital camera. The intuitive touch-control shooting elevates the camera’s operability, letting the user adjust auto focus (AF) simply by touching the subject on the large 3.0-inch 460,000-dot high-resolution LCD. The LUMIX G2 also shoots 720p High Definition video using the AVCHD Lite format.

With the touch-screen operation, users can even snap a photo by touching the LUMIX G2’s screen. Additionally, the touch-screen operation excels not only for shooting but also during playback. Users can touch one thumbnail viewed among many to quickly and easily see the full size of the desired photo. Also, to view images one-by-one, photos can be dragged across the screen to browse as though flipping the pages of a book. Once a user locks onto a subject, the LUMIX G2 enables AF Tracking and will track the subject as it moves within the frame. Then, with a touch on the screen, users can select the part and the size of AF area with the 1-area AF. The Multi-area AF sets a group of AF points according to the composition. With touch operation, menu settings can be changed quickly; cutting the time it takes to navigate using standard cursors. However, all setting changes can still be made using the control pad, if preferred.

Panasonic G2 camera

The LUMIX G2 records 1280 x 720 HD videos in the AVCHD Lite format, which increases recording capacity and is highly compatible with audio-visual equipment. With a dedicated video record button, users can easily start recording a video. To complement its high-quality video capabilities, the LUMIX G2 features advanced audio options, as sound is recorded with Dolby Digital Creator and an optional accessory stereo microphone can be attached. A Wind Cut function further enhances the sound as it helps reduce noise caused from background wind.

For entry-level users wanting to step-up to a digital interchangeable lens camera, the LUMIX DMC-G10 is an affordable, high-performing and compact option. The LUMIX DMC-G10 is the world’s lightest* digital interchangeable lens camera with a viewfinder, which packs a host of advanced digital camera functions designed to be easy-to-use for users new to system cameras. The new compact and portable LUMIX G10, can also record 720p HD video in JPEG, QVGA, VGA and WVGA formats. Users can enjoy recording HD videos while taking advantage of the high-quality lens and the flexibility to change to other lenses.

The LUMIX G10, with its incredible compact body and portable design, uses a mirrorless structure as part the Micro Four Thirds System standard, eliminating a number of components that are found in a conventional interchangeable lens camera, including the mirror box and optical viewfinder unit. Also, Panasonic designed the LUMIX G10 to be easy to use and offers iA (Intelligent Auto) – an easy shooting mode with automatic optimization according to the scene in either photo and video recording. This feature is helpful to beginner users unfamiliar with an interchangeable lens system camera, as the settings engage automatically. With the new dedicated iA button, which illuminates in blue when engaged, activating this mode is even easier.

Both the LUMIX G2 and LUMIX G10 will come equipped with the LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens. The new lens offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for shooting a wide-range of scenes, from dynamic landscape to portrait. Furthermore, both models are compatible with all LUMIX G-Series DSL Micro Four Thirds system lenses, allowing users even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-G10 and LUMIX DMC-G2 DSL Micro Four Thirds digital cameras can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R.

*As of March 7, 2010.